Social Media White Paper - "Tracking the Influence" (Factiva of Dow Jones)
Social Media White Paper - "Tracking the Influence" (Factiva of Dow Jones)
Jeremiah Owyang has graciously shared a white paper he co-wrote with Mike Toll of Factiva of Dow Jones. It discusses Social Media Measurement and anyone who has an interest in launching a social media program should read it. Also - read the post which has the link to the white paper. It's chock-full of links to the roundtable event this paper is based on. I also enjoy keeping track of the comments for each of Jeremiah's posts - some very smart people engage in conversation there.
